Introducing Born & Raised Collective
In 2015, I made a decision that changed the direction of my life. I launched Born & Raised Waffles from a converted horse trailer. At the time, horse box conversions were rare across Northern Ireland and Ireland. The set-up was unusual, and it turned heads at markets, weddings and festivals. More importantly, I soon learned that running a successful food truck was about more than good waffles. It was about being visible online and making it easy for people to book me.
The effort paid off. We grew from weekend stalls to large corporate events, private parties, community festivals and film shoots. One highlight still makes me smile. In 2018, Liam Neeson hired me for a film set. I have been talking about it ever since because it showed me that a small food truck can land amazing opportunities when it stands out and is easy to find.
From food truck to digital platform
Running a mobile business taught me lessons beyond cooking. I learned how to build a brand people remember, how to market online and how to win repeat bookings. These lessons shaped Born & Raised Collective. The platform now helps other event suppliers gain the same kind of visibility and growth.
Born & Raised Collective is more than a list of names. It gives food trucks, coffee trailers, caterers, mobile bars, musicians, stylists and venues the tools to reach new audiences and turn online views into confirmed bookings.
Our mission
Our mission is clear: help event businesses get found online. For example, if you run a mobile bar or food truck, you know that word-of-mouth is powerful but unpredictable. On the other hand, search visibility and structured listings are consistent and reliable. That is why our directory is designed with SEO and user experience in mind.
What you get when you list
- One full year listing in a directory built for the events industry. Your profile makes you easy to find and quick to book.
- Three unique SEO blog posts about your business, designed to attract search traffic and build authority.
- Social media promotion across a combined audience of more than 2,000 followers on Instagram, Facebook and X. We use seasonal posts and highlights to reach new customers.
- Newsletter shout-outs to connect you with planners and organisers who are ready to book suppliers.
Each feature supports the others. Your listing improves visibility. Blog content attracts search traffic. Social posts extend reach. The newsletter builds direct trust. Together, these steps create momentum for your business on Born & Raised Collective.
Serving Ireland and the UK
We cover the entire island of Ireland and the UK. Whether you operate a coffee trailer in Cork, a mobile bar in London, a food truck in Glasgow or a wedding band in Cardiff, your profile on our events directory helps local customers discover you. In addition, profiles are written to match how people search. Clear categories, service areas, galleries and contact details make it simple for clients to compare and book.
Proof that visibility works
When Born & Raised Waffles started, enquiries came in slowly. As I improved the online presence, the bookings changed. We moved from occasional markets to regular corporate contracts, high-value private parties and film shoots. The 2018 booking with Liam Neeson happened because we were visible and easy to book. This same structure is now built into Born & Raised Collective.
In short, good marketing is not about luck. It is about using clear words, strong photos and simple booking options. That is exactly how we build your listing, blogs and social promotion.
Who we support
We welcome suppliers who care about service and reputation. For instance, if you are a food truck known for quality, a coffee trailer that always has a queue, a caterer who delivers on time, a mobile bar team that keeps service smooth or a band that fills the dance floor, your work belongs on Born & Raised Collective.
We also focus on the needs of planners. If you are organising a wedding, away day, charity gala, conference or shoot, you need suppliers you can trust. Our directory exists to make those connections easy and reliable.
How to join
Joining is simple. Visit bornandraisedcollective.com, choose your listing, and send us your details. If you do not have time, we can guide you through a short form and complete the rest. Once live, your listing is visible, your first blog posts are scheduled and your social promotion begins.
If you prefer a done-for-you approach, just tell us your services, locations and the dates you want to fill. We will plan your content and promotion around those goals. The aim is straightforward: more of the right enquiries landing in your inbox.
Why now
The events industry is more competitive than ever. Couples research suppliers months in advance. Producers compare options quickly. Corporate teams shortlist based on clear profiles. A strong listing supported by blogs and social proof is no longer optional. It is essential. Born & Raised Collective gives you that foundation.
Built on experience
I have stood in muddy fields at festivals, plated desserts in marquees, served dawn coffees to crews and navigated busy loading bays. I have written risk assessments, coordinated with venues and kept service running when schedules changed. These experiences shaped how I built the platform. It is practical, clear and focused on results.
Most importantly, it is built on the belief that independent businesses deserve to be seen. If you deliver quality, you should be easy to find and easy to book. That belief drives Born & Raised Collective.
Take the next step
If you want to raise your profile across Ireland and the UK, start with a listing that works hard for you. Add search-friendly articles and targeted social posts. Use your best photos. Make contact simple. Above all, keep showing up. We will help you do this consistently so more of the right enquiries reach you.
Join Born & Raised Collective today and turn online visibility into real bookings.
